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The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers Phil Rosenzweig
Publisher: Free Press

Much of our business thinking is shaped by delusions — errors of logic and flawed judgments that distort our understanding of the real reasons for a companys performance. I just finished reading Phil Rosenzweig's book "The Halo Effectand the Eight Other Business Delusions That Deceive Managers". I found The Rozenzweig takes this as a starting point, elaborating a series of “Business Delusions That Deceive Managers,” such as “The Delusion of Absolute Performance” and “The Delusion of Rigorous Research” which amount to saying that things are more complex than they seem and that much of the research out there is flawed. Free Book Summary to The Halo Effect - and the Eight Other Business Delusions That Deceive Managers Know in 10 minutes what it takes others hours, and keep up with the latest trends in your industry. Jerker Denrell, “Selection Bias and the Perils of Benchmarking,” Harvard Business Review, April 2005. This entry was posted on Monday, October 1st, 2007 at 8:47 am and is filed under Uncategorized. And the Eight Other Business Delusions That Deceive Managers. The halo effect is “the general human tendency to let an overall impression shape specific judgments” says Phil Rosenzweig, author of The Halo Effect…and the Eight Other Business Delusions that Deceive Managers[1]. And the Eight Other Business Delusions That Deceive Managers". They and many others could benefit from reading a new book: "The Halo Effect (and eight other Business Delusions that Deceive Managers)" by Phil Rosenweig before getting too much further down the road. Rosenzweig set out his arguments in his 2007 book, The Halo Effect … and Eight Other Business Delusions that Deceive Managers. TPS emerged as a management phenomenon from the quality movement of the 1980s. They got another $25 out of me, didn't they? By CECIL JOHNSON Rosenzweig says those studies and most others of their ilk suffer from the halo effect. It's funny, how simple an idea it exposes. Phil Rosenzweig, The Halo Effect . The other “Business Delusions” really just support the Halo Effect.