Mon premier blog

A Technique for Producing Ideas by James Young

A Technique for Producing Ideas James Young ebook
Format: pdf
Page: 64
Publisher: McGraw-Hill
ISBN: 0071410945, 9780071410946

Well, according to James Webb Young in his book 'A Technique for Producing Ideas', first published in the 1940s: “An idea is nothing more nor less than a new combination of old elements.”. A Technique for Producing Ideas. From "A Technique for Producing Ideas" by James Webb Young. To quote David Ogilvy: “Nobody ever arrives at a very big idea through a conscious, rational thought process. The five step process outlined by James Webb Young in his book 'A Technique for Producing Ideas' is outlined in my original post on how to have ideas. Filed under: Boeken, Inspiratie! In James Webb Young's tried, true, and excellent little book A Technique for Producing Ideas, he describes a five step process for creating ideas. Turns out this guy's a thought leader in the science of creativity. It's a classic to the advertising world. James Webb Young beschrijft in dit boekje de werking van het creatieve proces. I have heard the name Jonah Lehrer 5 times the past two weeks in disparate settings. Luckily, as time to take my Day 10 rolled around, Helen and Clare placed a copy of James Webb Young's seminal text A Technique for Producing Ideas on my desk. | Tags: Innovatie | 1 Comment ». Back in the 1940s, an advertising legend named James Webb Young put together an essay called A Technique for Producing Ideas. Ontstaan vanuit zijn ervaring in advertising. Published sometime in the 1940s.